Social Post Automation.
AGOGIE is an e-commerce brand that manufactures and sells active resistance wear. They tasked us with automating their social media posting.
AGOGIE has a backlog of professionally-photographed product photos saved in Google Drive, the majority of which feature a model with their flagship product, Resistance Pants.
We wanted to post a photo daily on each social media platform, and drastically reduce the amount of time spent formatting, writing captions, and queuing up the posts in each platform.
First, we attached a brief, rough description of the contents of each photo under its Details section in Google Drive.
Each social media platform has a standard recommended format for its posts. For example, it’s recommended to post vertical photos on Instagram and Pinterest, and horizontal photos on Facebook and Twitter.
Therefore we wanted each photo to automatically crop to fit the standards of each social media platform, but without cutting out the model’s face or pants.
We sent each photo through Google Vision AI’s API to find the position of the model’s face and pants in each shot.
Next, we sent the photos through Bannerbear’s API, which crops the photos for each social platform. Bannerbear allows us to set the crop position within a 3x3 grid, i.e. Top-Left, Middle-Center, Bottom-Right, etc., which we determined by formatting the positioning data from Google Vision AI to ensure the face and pants are visible in each crop.
Each photo’s rough description from Google Drive is sent through GPT-4’s API to write a caption and other copy for each social platform, including hashtags for Instagram.
These generated results add as new records in a Zapier Table for AGOGIE to review and approve, or revise if necessary.
Each record includes a link to the photo, so that AGOGIE can check the description against the visuals.
To approve the post, AGOGIE clicks a button in the record, and the current descriptions with the various photo crops are sent to social media publishing platform Buffer.
Buffer schedules and publishes the posts to all of AGOGIE’s social media platforms.